To coincide with Puma’s product launch of the new Future and Puma One football boots and marketing campaign UNLOCK NEW LEVELS we helped drum up some hype by partnering with DAZN media and creating a website for a now annual regional football tournament.
We created a website that promoted the new launch of the products, that was both visually appealing and helped DAZN meet their targets of getting enough sign up to successfully hold 3 tournaments in 3 countries simultaneously.
The website was a great success receiving lots of good feedback and enough team registrations to run all 3 tournaments. As the post-tournament photos that are still live on the site show, everyone thoroughly enjoyed the day and we were glad to be a part of it.
Future and PumaONE boot launch
The game is no longer confined to the pitch. Future and PumaONE boots campaign, uses UNLOCK NEW LEVELS as a call to action that uses language embedded in gaming and football culture.
May the best team win
Participants form teams of 8 players and compete in our 2-part challenge the team that earns the most points across all the challenges get to win exclusive PUMA prizes.
Tournaments in 6 countries
Target sign-ups achieved