When the pandemic hit air travel hit a standstill and as it started to re-open passengers were left confused. With each country, airport and airline having its own restrictions, test requirements and hotel quarantines they did not know where to start. This resulted in ASA's customer services being stretched to reply to their customers.

With a mission to deliver innovative and personalised services with optimal protection ASA offers premium air-travel services. To show their customers why they should be Indonesians' preferred airport partner ASA felt they needed to improve how they communicate their values. We helped translate these values into action principles for the new web portal.

In partnership with Optimus and TCG, we utilised ASA’s deep domain knowledge to bring together a best in class booking site for ASA’s travel services.We created an immersive journey planner that allowed the customer to tailor their journey to meet their needs. This was far away from the usual shopping cart experience provided by ASAs competitors and was closer to a flight booking platform. A major challenge here was that the services directory matrix was huge due to the variety of different services and prices at each airport we managed to not only handle the technical challenges here but also made the process easy for the customer by making clear visuals for each option and only showing relevant options.